Or, with luck (to use a popular oxymoron), an instant classic. Was Penguin compromising its own brand? In a spin worthy of a political party, it described the work as a classic in the making. The decision to issue Autobiography under the Penguin Classics imprint also prompted debate. As for book signings on publication day, well, there was one in Sweden. A handsome newspaper spread for a sizeable fee is the traditional way for publishers to recoup part of a large advance. Instead of the anticipated £25 hardback, it was seemingly cutting its own throat by hitting the airport market, instantly.įirst serial rights? None available. Was Penguin really publishing it as a mass-market paperback for less than £10? Yes. Where were the review copies? There were none, not even under embargo. Autobiography was a phenomenon even before it was published, when no reviewer had seen a word or had any idea of its contents.
0 Comments
Leave a Reply. |